BRANDING PACKAGING RETAIL TRADESHOWS WEB & SOCIAL
For Simply SoapBerry™, we developed a brand identity that encapsulates the ethos of a healthy, clean lifestyle, introducing it as a revolutionary organic laundry detergent. The branding strategy was aimed at capturing the essence of the product's organic nature and its environmental benefits, ensuring every element, from packaging to promotions, reflected the brand’s innovative and sustainable approach.
Simply SoapBerry Laundry Detergent
Organic & Natural. Brand identity
SSB's integrated marketing approach included a branded packaging line, point-of-sale displays, coupons, an online presence, salesheets, a tradeshow booth, a video series, and a social media campaign. These efforts were designed to educate consumers on the advantages of this new, natural laundry solution, establishing Simply SoapBerry as a leader in eco-friendly household care.
SSB's Video Series
For Simply SoapBerry's video series, we launched a whimsical and educational campaign featuring the character Professor SoapBerry. The series combined engaging, colorful visuals with informative content to highlight the benefits of using organic laundry detergent. Through a series of playful yet insightful episodes, Professor SoapBerry demonstrated the product's efficacy and environmental advantages, creating a memorable and compelling narrative that resonated with viewers. This approach not only educated the audience about the unique qualities of Simply SoapBerry but also reinforced the brand's commitment to promoting a clean, sustainable lifestyle.
End-to-End Creative Services
With over two decades of experience serving clients across diverse sectors, we offer comprehensive services in creative ideation, design, and execution spanning both digital and print mediums. Our expertise ensures the cohesive integration of brand identity across various platforms, including websites, social media, packaging, print media, trade show exhibits, and video content, maintaining a consistent aesthetic and message.
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